WC Purchasing Power Parity

Offer fair pricing across the world by tailoring discounts to the economic realities of each country through automatic geolocation detection.

This WooCommerce purchasing power parity plugin detects shopper countries and automatically applies coupons reflecting the purchasing power parity of regions. Customers see prices they can afford while you maintain control over margins.

If you’re a global seller – running digital SaaS, selling physical goods internationally, or marketing premium WordPress plugins – this plugin helps you reach markets that might otherwise find your prices too high. It’s perfect for independent creators, educators, nonprofits, and businesses committed to equitable pricing.

What sets this tool apart is how it handles country-based discounts with very little effort on your part. You configure discount percentages per country, set maximum discounts to protect revenue, and let the plugin automatically generate and apply WooCommerce coupons at checkout.

Without tools like this, managing global pricing becomes difficult. WooCommerce does not include a built-in option to adjust prices by purchasing power, so sellers must either charge all customers the same rate or set up complicated coupon campaigns that depend on customers remembering to use them.

This plugin bridges that gap by leveraging geolocation and coupons to automate the entire process, applying cart-level discounts rather than changing product prices while maintaining clear base pricing in catalogs.

How It Works

Setting up PPP discounts involves straightforward steps through familiar WooCommerce settings with new country-based discount configuration options.

• Install and Activate – Download the plugin zip from your PluginEver account and upload it via the WordPress dashboard or FTP. Activate it, and enter your license key to unlock updates and premium features.
• Enable and Add Countries – Navigate to WooCommerce › PPP Settings, enable the plugin, and add country rules with discount percentages.
• Regenerate Country Coupons – Click Regenerate Country Coupons to create WooCommerce coupons for each country automatically.
• Configure Coupon Format – Define how coupon codes are named and choose percentage-based or fixed amount discounts.
• Test Geolocation – The plugin detects visitor locations via IP addresses and automatically applies appropriate coupons at checkout.

Key Features

These features provide comprehensive tools for implementing fair global pricing through automated country detection and discount application without manual coupon management.

How to Adjust Prices Based on Purchasing Power Parity in WooCommerce

Implementing country-based parity pricing shows you how to adjust prices based on purchasing power parity in WooCommerce step by step. Start by enabling the plugin in PPP Settings, then add new country rules by choosing countries from dropdowns and entering discount percentages reflecting PPP.

For example, if India’s purchasing power index suggests goods should cost 50% less than in the U.S., enter 50% for India. After saving, click Regenerate Country Coupons to create codes like ppp-in for India with specified discount percentages.

When customers from India visit sites, the plugin detects IP addresses and auto-applies coupons at checkout. Discounts show as line items in cart totals so shoppers know they’re receiving PPP discounts without manual coupon distribution.

Country Based Discounts in WooCommerce

Many store owners think “country based discounts” are just coupon codes you email to lists. With this plugin, country based discounts WooCommerce are integrated into checkout experiences automatically once you define discount rules.

The plugin uses WooCommerce’s native coupon system, so there’s no custom code or price modifications – just standard discount lines at checkout. This approach keeps catalog prices consistent across regions maintaining perceived value and trust.

Because discounts are applied via coupons, they’re easy to track in reports and analytics. The system is flexible – if country economies change, update percentages and regenerate coupons or pause discounts temporarily without deleting anything.

Apply Purchasing Power Parity Discount to Specific Products

While the plugin primarily applies discounts to entire carts, some merchants ask how to apply purchasing power parity discount to specific products. Currently, you can’t assign PPP rules to individual products in plugin settings, but there’s a workaround.

After regenerating country coupons, navigate to WooCommerce › Coupons and find ones for countries in question. Edit coupons, scroll to Usage Restriction, and use Products or Product Categories fields to limit discounts to chosen items.

This method requires manual editing and vigilance – whenever you regenerate coupons, the plugin recreates them with default settings, overwriting your product-specific restrictions. For critical product-level PPP pricing, consider custom development using WooCommerce filters.

Set Maximum PPP Discount in WooCommerce

If you’re worried about huge discounts eating into profits, use the Maximum PPP Discount setting. Set maximum PPP discount WooCommerce by entering percentage caps – for instance, you might set 30% caps even if some countries have lower PPP indexes.

The plugin applies whichever is lower – the percentage you set per country or the global maximum. This ensures discounts never exceed your comfort zones while still offering meaningful reductions to qualifying countries.

For fairness and transparency, the plugin displays country fields at top of billing sections. If geolocation misidentifies someone due to travel or VPNs, users can select actual countries and discounts recalculate immediately.

Use Cases

Real-world parity pricing applications show how different businesses implement equitable global pricing strategies across various industries and product types.

Digital Software Provider

A SaaS company selling premium WordPress plugins notices lower conversion rates in countries with lower average income. Implementing PPP discounts offering 40% off in India, 30% off in Brazil, and 20% off in South Africa expands user bases without lowering prices across boards.

Online Course Creator

An education platform offering $99 video courses sees prohibitive costs for developing country students. Setting 50% discounts for Pakistan and 60% for Nigeria through automatic coupon application makes learning accessible while using maximum PPP discount settings to preserve revenue.

Physical Goods Retailer

An eco-friendly home goods retailer, seeing Latin American interest but low conversion rates, adds PPP rules offering 25% discounts to Argentina and Chile customers. Catalog prices remain standard, maintaining brand consistency while customers feel valued, seeing discounted totals.

Integrations & Compatibility

• WC Purchasing Power Parity works on WordPress 5.8+ and WooCommerce 5.0+, recommending PHP 7.4+, using WooCommerce’s native coupon system for theme and checkout flow integration.
• The plugin doesn’t modify base prices, reducing conflicts with other pricing or tax plugins. Because discounts apply via coupons, check that other coupon or cart rules don’t clash with free shipping coupons or automatic discounts.
• For currency switchers, the plugin applies discounts in the store’s base currency, then currency switchers convert the discounted subtotals. The plugin relies on WooCommerce geolocation features, requiring geolocation to be enabled under WooCommerce › Settings › General.

Frequently Asked Questions

These questions come from store owners considering parity pricing and addressing common concerns about implementing global discount strategies.