Transform your WooCommerce store into a complete B2B wholesale platform with role-based pricing, private wholesale sections, and automated customer management.
WooCommerce wholesale manager solutions address a common challenge – how do you serve both retail and wholesale customers from the same store without creating confusion or pricing conflicts? Most store owners end up running separate systems or manually managing wholesale orders, which honestly gets messy pretty fast.
Your existing WooCommerce store already has most infrastructure needed for wholesale operations. You just need the right tools to unlock that potential and create separate experiences for different customer types without duplicating everything.
This plugin solves the core problem of running dual retail and wholesale operations from a single installation. Instead of juggling multiple stores or complex manual processes, you get automated wholesale management that works behind the scenes while regular customers shop normally.
Standard WooCommerce wasn’t built with B2B wholesale in mind, creating significant gaps when offering different pricing tiers, hiding products from certain customers, or managing wholesale registrations. These limitations force workarounds that often break down as businesses grow.
The business impact is significant – stores using wholesale management typically see 40-60% higher average order values from B2B customers while maintaining retail operations. Not using proper wholesale systems means lost B2B opportunities and frustrated potential customers who can’t navigate retail-focused stores.
How It Works
Setting up comprehensive wholesale management happens within your existing WooCommerce framework without disrupting current operations or requiring technical expertise.
- Install and Activate – Add the plugin like any other WooCommerce extension, activate it, and (if Pro) enter your license key.
- Configure Wholesale Settings – From the Wholesale Manager menu, adjust your global settings. Choose whether wholesale prices replace or show alongside retail prices, control tax display, and decide who can view wholesale options.
- Create Customer Tiers – Define wholesale customer roles (Retailers, Distributors, Wholesalers) with specific permissions and pricing levels.
- Apply Wholesale Pricing – Set wholesale prices for products or categories using fixed amounts or percentage discounts.
- Customize Registration – Add fields to capture business details on signup forms.
- Manage Customer Approval – Use automated or manual approval workflows for wholesale customer registration with custom fields.
Key Features
These features create a comprehensive B2B wholesale solution that feels natural within your existing WooCommerce environment while serving distinct customer segments.
Create multiple wholesale customer tiers with unique pricing rules automatically applied based on customer roles and segments.
Hide wholesale products and pricing from retail customers while creating exclusive sections only wholesale customers access.
Streamline wholesale onboarding with custom forms, approval workflows, and role assignment, reducing administrative workload significantly.
Apply wholesale discounts as fixed amounts or percentages across products, categories, or customer roles with minimum quantities.
Determine exactly which products each customer type can view and purchase with complete shopping experience control.
Send professional branded communications for wholesale approvals, confirmations, and updates with automated routine messaging tasks.
WooCommerce B2B Customer Management
The customer management system goes way beyond basic user roles – it’s designed specifically for B2B relationship complexities. You can create detailed customer profiles, including business information, credit limits, payment terms, and purchase history tracking.
The approval workflow system is particularly useful. New wholesale customers don’t automatically get access – they go through your approval process first. You can require specific business documentation, verify tax exemption status, or manually review applications before granting wholesale privileges.
Advanced Wholesale Pricing Controls
The pricing system is honestly pretty sophisticated for what looks straightforward. You can set wholesale prices at product, category, or global levels across customer roles. Variable products get special attention – different wholesale prices for each variation.
The plugin supports both fixed price discounts and percentage-based discounts. You might give retailers flat $10 off per unit for one product, but 20% off for another category. This flexibility lets you optimize margins product by product rather than using blanket discount rates.
Private Store and Product Visibility
This is where the plugin really shines for stores wanting to keep B2B and B2C operations completely separate. You can create wholesale-only product sections that regular customers never see, or hide regular products from wholesale customers.
The visibility controls work at multiple levels – individual products, entire categories, or custom product collections. You might have wholesale catalogs completely different from retail offerings, or show the same products with different information and pricing.
Custom Registration and Approval Workflows
The registration system goes beyond WordPress’s standard user registration. You get custom fields for business information, like company names, tax IDs, reseller license numbers, and business types. These fields can be required or optional, depending on business requirements.
The approval workflow can be automatic for customers meeting certain criteria, or manual when you want to verify each wholesale customer personally. Email notifications keep everyone informed throughout approval processes while tracking registration sources for marketing optimization.
Use Cases
The plugin adapts to different wholesale business models while maintaining flexibility to grow with changing needs across various industries.
Manufacturing Company B2B Sales
A small manufacturer expanded from individual consumers to retailer partnerships. Using wholesale customer tiers with 40% discounts and minimum order requirements, B2B sales represented 60% of revenue within six months with significantly higher profit margins per transaction.
Import/Export Distributor Network
An import business needed to serve individual buyers, small retailers, and large distributors with different pricing and minimum orders. Multi-tier pricing created separate customer roles with appropriate discounts, while automated approval reduced administrative workload by 70%.
Craft Supply Wholesale Operations
A craft supply store offered wholesale pricing to art teachers and craft stores without disrupting retail operations. Private wholesale sections with bulk packaging options generated an additional $40,000 in annual B2B revenue from customers who previously couldn’t find suitable bulk options.
Integrations & Compatibility
The plugin integrates with existing WooCommerce setups and popular third-party extensions without requiring significant workflow changes or technical modifications.
- Built for WordPress 5.0+ and WooCommerce 4.0+, maintaining compatibility with the latest versions while supporting older installations. Regular updates ensure continued compatibility as platforms evolve.
- Payment gateway compatibility includes all major WooCommerce processors with the ability to enable or disable specific methods for wholesale customers. Multi-currency support works with popular currency plugins for consistent wholesale pricing across geographic markets.
Frequently Asked Questions
These questions are from store owners considering wholesale management solutions for their WooCommerce businesses and common implementation challenges.
Can I run both retail and wholesale operations from the same WooCommerce store?
Yes, that’s exactly what this plugin does. Retail customers shop normally, while wholesale customers get special pricing and private sections. The plugin manages customer segmentation automatically with no confusion between customer types.
How does the wholesale customer approval process work?
The plugin offers automatic and manual approval workflows. Set up automatic approval for customers meeting specific criteria or manually review each application. Custom registration fields collect business information while email notifications keep everyone informed throughout the process.
What's the difference between the free version and Pro?
The free version provides basic wholesale pricing and customer roles. Pro adds multi-tier pricing, private store sections, custom registration fields, email templates, minimum order requirements, and comprehensive product visibility controls for sophisticated wholesale management.
Can wholesale customers see retail prices or products?
Only if you want them to. Visibility controls let you determine exactly what each customer type sees. Hide retail pricing from wholesale customers, show different product catalogs, or create completely separate wholesale-only sections.
How do minimum order requirements work for wholesale customers?
Set minimum order amounts at customer role levels – retailers might need $200 minimum while distributors need $500. The plugin displays clear messaging about requirements and prevents checkout until customers meet thresholds.
Does the plugin work with variable products and variations?
Yes, fully supports WooCommerce variable products with individual wholesale pricing for each variation. Set different wholesale prices for different sizes, colors, or attributes within the same product for precise margin control.
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