To create a coupon tailored to specific customer groups, start by navigating to Marketing > Coupons > Add New Coupon. After setting your basic coupon details (code, discount type, amount etc.), switch to the Usage Restriction tab.
Here, you’ll find options to limit the coupon to:
- Customer Type: Choose among “Everyone,” “New customers only,” or “Existing customers only.”
- User Roles: Select the roles allowed to use the coupon.
- Billing/Shipping Regions: Define specific geographic regions (country, state, ZIP code) based on either billing or shipping info.
Each coupon can have its own combination of preferences, giving you flexibility in crafting offers for different scenarios such as first-time buyers, repeat customers, or regional promotions.