Use Social Media to Direct Traffic to Your WooCommerce Store

How would it feel to get direct traffic from social media platforms to your WooCommerce store? Cool, right? Well, it is not an easy task to do. To be a consistent leader in your business niche, you must put in a lot of effort and dedication.

You’ll have a difficult time getting started with your WooCommerce store because you’ll be competing with your business competitors.

Social Media Marketing (SMM) is a great way to promote your brand or business. If done correctly, SMM can increase sales, improve customer service, build trust, and generate direct organic traffic or leads.

Social media platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, Reddit, Tumblr, and others can be used to promote your WooCommerce store.

There is no doubt, social media plays a significant role in driving quality direct traffic to online stores.

So, without further ado, let’s get started.

Why Rely on Social Media?

People nowadays can’t imagine their lives without social media. Social media platforms are expanding at an increasing rate. Social media posting has changed the marketing game by allowing businesses to target a specific audience to increase brand exposure by engaging with new trends that emerge every year.

WooCommerce Store owners rely on social media for good reason. If social platforms are used correctly, they can be extremely powerful for eCommerce businesses. Social media has made it possible to deliver a brand’s message to the right people at the right time. If your social media content reignites their interest, it has the potential to drive sales, and direct traffic and even ensures long-term loyalty.

As a result, utilizing social media for your business is an obvious decision. If your long-term goal is to build trust and brand authenticity or to expand your audience, social media can help. Social media is an excellent way to promote your store’s products.

Why is That?

The reason is, people always look for solutions to their problems and answers to their questions. Just because people spent an ample amount of time on social media, It is easy to deliver information and user-generated content which is helpful to them.

This is why social media and content marketing work so well together to drive direct traffic to your WooCommerce store.

How Social Media Helps to Grow Small Businesses

Social media is the easiest way to build trust and brand authenticity, as well as grow your audience. Social platforms hold some of the top advantages of marketing strategies to help you develop your business more comprehensively.

Let’s see what you can get by using social media to its full potential.

Build Brand Awareness

To stand out from your competitors, you must develop a brand story. Focus on

• Why do you provide the products or services you do?
• Why does what you offer matter to your audience?
• Do you have customer or employee stories to share?

Social media platforms allow you to convey these stories to a large, targeted audience to build greater brand awareness. So, you must prioritize brand recognition.

Generate & Bring Leads

Steady brand promotion can significantly increase revenue, especially when you continuously generate and bring leads.

Social media allows you to create valuable content and have meaningful conversations. This approach will enable you to build credibility with prospective customers, but you can also gain leads and conversions. Once you generate those leads, you can nurture them.

The best platform to generate leads is the platform your potential targetted customers are using.

Measure Marketing Tactics

The more you know about your target audience, the more informed your decisions are. There are a lot of social media tactics out there, so your goals will determine the tactics that matter to you most. You’ll need to focus on at least one tactic for every goal to ensure you’re hitting the mark.

For example, if your goal is to convert conversion rates through increased website traffic, you can run a campaign including influencers, blog posts, tags, ads, and many more.

You should aim to go for one tactic you can do consistently. If you spread yourself thin by trying too many tactics at once, you’re not going to see results and that’s when you will get frustrated and feel like you should give up.

You can go for short-term or long-term tactics depending on your time, effort, ROI, cost, etc. Short-term tactics usually see results quicker but require more maintenance or reinvestment. Long-term tactics take longer to see results but are more evergreen and require little to no maintenance.

Strategies to Follow for Driving Direct Traffic Using Social Media

Choose Target Audience

Knowing your target audience is very crucial depending on your niche. However, store owners give less attention to it and it’s frequently overlooked. They are frequently so preoccupied with other things that they lose sight of who they are supposed to be reaching in the first place.

If you sell games, musical instruments, sports gear, art materials, children’s ebooks, streaming subscriptions, fitness equipment, and DIY products then you are unquestionably targeting younger generations.

On the other hand, if you’re selling kitchen accessories, online courses, webinars, household items, automobile accessories, resourceful items, and so on then you’ll be targeting older generations.

This means you must reach out to the right people who have the potential to become your customer. Otherwise, you cannot make a profit by driving direct traffic to your WooCommerce store.

Choose Social Media Platforms Wisely

There are numerous social media platforms available. As a result, it’s critical to understand which ones will have the greatest impact on your business and how effectively they will drive direct traffic to your WooCommerce store. It’s also useful to know where they rank in terms of popularity, demographics, and usage.

Facebook is the most popular platform, and we are all familiar with it. Similarly, there are YouTube, Twitter, Instagram, WhatsApp, TikTok, and many more.

While knowing which platform ranks highest on SERP is important, you should always consider your individual needs because this will affect your business in a variety of ways.

For example, if you want to reach a young audience, you should use a platform like Instagram or TikTok rather than Facebook. If your target audience is in China, WeChat is the best platform.

Choose The Right Time To Post on Social Media

Determining the best time to post content on your social media platforms to ensure that it reaches your target audience. This includes being aware of the day, time, and, of course, the social media platforms you’re using.

Here are the best times to post quality content on Facebook, Instagram, Twitter, TikTok, and LinkedIn (please note that the LinkedIn section refers to global engagement, not consumer goods):

Facebook

• Best times: Mondays through Fridays at 3 a.m., Tuesdays at 10 a.m., & noon
• Best days: Tuesdays through Fridays
• Worst day: Sunday

Instagram

• Best times: Mondays at 11 a.m., Tuesdays & Wednesdays from 10 a.m. to 1 p.m., & Thursdays & Fridays at 10 a.m. & 11 a.m.
• Best days: Tuesdays & Wednesdays
• Worst day: Sunday

Twitter

• Best times: Mondays, Tuesdays, Wednesdays, Fridays, & Saturdays at 9 a.m.
• Best days: Tuesdays & Wednesdays
• Worst day: Sunday

TikTok

• Best times: Tuesdays 2–3 p.m., & Wednesdays & Thursdays 1–3 p.m.
• Best days: Wednesdays & Thursdays
• Worst day: Sunday

LinkedIn

• Best times: Wednesday from 8–10 a.m. & noon, Thursday at 9 a.m. & 1–2 p.m., & Friday at 9 a.m.
• Best days: Wednesday & Thursday
• Worst day: Sunday

Come Up with Social Media Strategies

Now that you’ve gathered all of this information, it’s time to implement a strategy. This is where things get interesting, and you can think of creative ways to reach and engage your audience. Here are some examples of successful social media strategies:

Content Sharing

Plan your content ideas based on the platform you’ve chosen. If you use both YouTube & Facebook, you can create a schedule for videos, images, and status updates for posting later.

Also, ensure that you post a variety of content across multiple platforms. For example, if you use LinkedIn & Instagram, the first will undoubtedly be more professional, while the second will emphasize inspiring visuals and shorter paragraphs.

Having said that, whatever you end up posting, make sure it’s in a parallel line with your online business and WooCommerce objectives.

Influencer Marketing

Influencer marketing is a fantastic way to increase website traffic. There are several approaches to this, and they are as follows:

• Collaborations on Live Streams
• Giveaways
• Paid Sponsorships/Ads
• Promo Codes
• Gifting
• Takeovers
• Brand Ambassador Programs

Remember you must first find the right influencer as not every influencer is appropriate for your product or business. A common misconception is that WooCommerce store owners should simply choose someone with a large following, but that’s not the case.

Firstly, choose an influencer whose profile corresponds to your business. It won’t be wise if you choose someone who promotes cosmetics and fitness leggings to also promote children’s toys, right?

Secondly, follow up on the influencer’s level of engagement. This is far more important than the number of followers.

Finally, there are numerous approaches to finding the right influencer for your campaign. To begin, you can use hashtags to identify potential influencers.

Customer Reviews

Nothing speaks louder than customer reviews. Customers trust online reviews as much as personal recommendations. The beauty of social media is that different users share information.

Customers often feel relieved about gossiping and reviewing specific products and stores to express one’s feelings about them.

Before making a purchase, most people go through product reviews to see what other people think of the brands/products/services.

Knowing that others were pleased with their purchases gives them the confidence that they’re making a wise investment. Furthermore, it lends credibility and trustworthiness to the brand.

It all comes down to providing a satisfying online shopping experience. This isn’t just about convincing a customer to buy something.

Then what It’s all about?

• It’s all about converting them into committed customers.
• It is all about convincing them to write their review.
• It is important that both parties are satisfied with the purchase.

Visual Representation

Visual representation of your social media profile or business profile plays a huge role in convincing social media users. Ensure that your photo & videos are always uploaded in high-quality size and resolution, that the starting from the navigation to video sound is flawless, and that there is some consistency in terms of colors, shapes, and patterns.

After all, selecting the right visual content can work flawlessly. It’s far more appealing to audiences than the written version.

If you can’t handle all of this on your own, it’s always a good idea to hire a UI/UX designer or graphic designer, or social media manager.

Paying attention to such details will encourage social media users to interact with your posts, share them, and download them, among other things.

Paid Social Media Ad Campaigns for WooCommerce Store

You should target to get your store in front of your potential customers if you want to increase your WooCommerce store traffic. You can launch campaigns with paid ads that will bring customers who are most likely to click through and purchase your products.

If you’re considering running paid social media ads, here are some platforms to consider:

Facebook Ads

Tactic Type: Short-term

Effort: Low

Time to ROI: Days

Cost (out of 5 $ ): $$$

Facebook is one of the best platforms for reaching out to new customers and directing them to your online store. It can target potential users based on their interests, behavior, location, and other factors. Facebook will save you time and money by optimizing ad delivery and reaching your content in front of those who will be interested in your products.

You can reach your potential customers who can be benefitted by visiting your WooCommerce store. Paid ads can feature your products using Meta Bussiness Suite Ads. These effective ads can help you bring direct traffic to your store, allowing you to maximize the direct traffic you already have.

Instagram Ads

Tactic Type: Short-term

Effort: Low

ROI: Days

Cost (out of 5 $): $$

Instagram is a hugely popular platform, with over one billion active users worldwide, and according to Instagram, 90% of accounts follow a business.

Creating reels, videos, or images for marketing are just a few of the Instagram tools available to help you grow your audience. Creating Instagram ads plays an effective role to drive your WooCommerce store traffic and increase sales, so if you’ve already amassed a slew of followers on Instagram, you’re not fully utilizing it until you’ve tried its advertising platform.

Having an Instagram business account or swapping your account for a business account might be helpful for your eCommerce business. You can create more opportunities to connect with your potential customers via Instagram ads. Create ads as photos, reels, videos, collections, and stories, so you can start creating ads in the format that suits you best.

Pinterest Ads

Tactic Type: Short-term

Effort: Low

ROI: Days

Cost (out of 5 $): $$$

Pinterest is an excellent hub to reach out to potential customers. Pinterest showcases niche groups like home accessories, unique architecture designs, portraits and landscapes, clip arts, and DIY crafts, and it is ideal for businesses looking to break into these markets.

You can promote your store’s products via paid advertising to get the best results. Pinterest will help you to pin your content on top of the search results, helping you stand out from the crowd. Pinterest can grab your potential customer’s attention and drive direct traffic to your online store because paid pins get mixed up with the rest of Pinterest’s content.

Google Ads

Tactic Type: Short-term

Effort: High

ROI: Days

Cost (out of 5 $): $$$$

Google Ads, will help you to promote your products and services directly to people who are looking for them.

Google Ads will show your advertisement to users on YouTube and Google, the most widely used search engines on the planet. It helps new users to navigate, and you can take the risk of spending your money on the right audience, despite the platform’s ability to increase web traffic and sales.

Google has three options to deliver your ad to customers. SERPs, PPC, and YouTube ads. Google ads work like you’re doing an auction where they will take bids from you for the keywords you want to rank for and then it will set your position about other bidders, as well as relevancy to the search term.

TikTok Ads

Tactic Type: Short-term

Effort: Medium

ROI: Days

Cost (out of 5 $): $$$

TikTok now isn’t just a platform where people post random videos or short vines. It has become an important platform full of potential users.

Producing high-quality content for the platform is important and if you can spend some money then you’re more likely to get a huge amount of direct traffic. Relationships between consumers, creators, and retailers can be improved.

To find out how to maximize the return on your advertising investments, read our comprehensive guide to TikTok advertising.

Increase Engagement on Social Media

Social media engagement goes beyond merely posting a link to your online store on Facebook, Twitter, etc. in the hopes that it will increase website traffic. Social media engagement encourages people to show interest in a particular topic and then it helps your WooCommerce store to get conversions with the right customers, responding with consideration, and igniting enthusiasm.

Get Friends & Family to Engage

If you’re launching a new business, asking for help from friends and family is a good way to gain some early traction. It may seem odd at first, but people don’t often open their stores, so it might be pretty novel for them to hear about yours.

Reach out in a targeted way to your friends and family. You’ll get away with it without risking irritation. On Facebook, talk about your store in an update.

Are there platforms for talking to your extended family? Do they plan reunions on an email list? Send a note and tell them about your new store.

Don’t try to sell your product directly to your friend’s network. They already know about your business; they just aren’t familiar with your brand yet. Instead, reach out to their network of contacts. Your friends and family members are likely to be interested in what you do because they care about you, so they’re more likely to help spread the word about your business.

Proactively Engage on Twitter

Tactic Type: Long-term

Time to ROI: Weeks

It’s not necessary to start promoting your products on Twitter before engaging with your potential customers. Many different ways exist for you to gain attention as a cool new store, so there’s no reason not to give them a shot.

How to interact with a Twitter following?

• Use Twitter Advanced Search to look for relevant keywords which are related to your business niche in other people’s tweets or bios.
• Once you’ve identified an audience, look for opportunities to engage them in conversation by providing value without making a pitch.
• Engage in conversation with those mentioning your brand. Twitter is a fantastic platform for actively engaging with your community and responding to questions.

Promote on Reddit

Tactic Type: Short-term

Effort: Low

Time to ROI: Weeks

Cost (out of 5 $): $

Reddit is a collection of forums and subforums, where people share news and content and leave comments. In addition to its main page, which aggregates the most popular content on the platform, it also has thousands of niches called subreddits. You can find a subreddit on nearly any subject.

Reddit offers an intriguing opportunity to increase brand recognition and drive customers to your store’s website. It’s a place where passionate people gather to discuss their favorite subjects in-depth and exchange guidance, best practices, and personal experiences.

Run Campaigns & Giveaways

Tactic Type: Short-term

Effort: High

Time to ROI: Days

Cost (out of 5 $): $$$

A great way to grow your Instagram following, promote social media engagement, and increase website traffic is to run campaigns and giveaways. Most people will post the announcement of a contest or giveaway as soon as possible, and then nearly half of them will tell their friends about it. Nearly 60% of all participants say they would tell others about the giveaway or contest.

You can even offer prizes for people who share your contest on their social media accounts. Once they’re on your site, you can then give them special offers or discounts on their first purchase

Offer Time to Time Discounts

Tactic Type: Short-term

Effort: High

Time to ROI: Days

Cost (out of 5 $): $$$

Offering discounts on certain occasions can be an effective strategy for encouraging visitors to act by increasing their conversion rate. You can use scarcity to increase conversions by offering discounts on specific dates.

If you recently opened your store, think about introducing a minimum purchase requirement. This can be a clever strategy to avoid giving everything away while still providing a nice incentive for your customers. On the other hand, If you’re already in your industry, plan to offer discounts for days like Easter, Halloween, Thanksgiving, Black Friday, Cyber Monday, New Year’s Eve, etc.

Free shipping can also be a strong incentive to drive customers from social media campaigns to your store if you usually don’t offer it.

Wrap Up

Overall, it requires some work, but using social media to drive direct traffic to your WooCommerce store is worthwhile. Because it can be entertaining and teach you about how your customers see you and your products.

The first step is having the appropriate marketing strategy, working with the appropriate people, and using social media strategies carefully.

There is a ton of advice about how to do this on the Internet, but we hope this article will help you to go beyond the basics to need to do.

Besides, you can use our effective plugins to enhance your WooCommerce store, It will help you to improve your customer experience for your WooCommerce store too.

That’s all for now. Adios!