To create a coupon tailored to specific customer groups, navigate to Marketing > Coupons > Add New Coupon. After setting your basic coupon details (code, discount type, amount, etc.), switch to the Usage Restriction tab.
Here, you’ll find options to limit the coupon to:
- Customer Type: Choose among “Everyone,” “New customers only,” or “Existing customers only.”
Each coupon can have its own combination of preferences, giving you flexibility in crafting offers for different scenarios such as first-time buyers, repeat customers, or regional promotions.