Do you know why reviews are critical? Do you know how reviews make an impact on your WooCommerce store? If you don’t see the benefits of reviews then this article will help you to learn and understand all the fundamentals of reviews.
Usually, reviews are measured in stars and the star rating is calculated between 0 to 5-star rating. The fewer the review rating is, the worse the impression it has. Similarly the more the review rating is, the more trustworthy and good impression it’ll have.
Customer reviews are a partial or overall evaluation of a product or service. It demonstrates the user experience and also determines whether it’s good or not. That is why, as a store owner, getting 5 star product reviews for the WooCommerce store is victorious.
How you’re going to it? Let’s explore.
Why You Need to Earn 5 Star Reviews from Your Customers
In the real world, People love to talk about things they love or hate. Even if it’s a feeling of the mixture, people will still gossip about it. This way the topic of the conversation automatically becomes a recommendation, awareness, suggestions, etc.
When it comes to any product, service, brand, etc, It’s called word of mouth strategy where customers share their experiences in their daily lives. The same thing we see them doing when it comes to the online world is reviewing.
Customer Reviews play a significant role in converting your Woocommerce store visitors into customers. To some customers, 5-star reviews are one of the indicators if they’re going to purchase their desired product from your WooCommerce store or not.
Most customers read product reviews before purchasing a particular product or taking a particular service. This is why you as a store owner can’t get yourself reluctant about the fact that this whole review thing is crucial for your online business.
If your customers don’t talk about your company, then who else will talk about it?
But how will you make sure of this kind of customer engagement?
How you’re going to make it to get 5-star reviews?
A 5 star product review means your products or services are flawless and it leaves no room for your customers to say anything negative about them. It’s not easy but not hard also if you know the right tricks which I’m about to share.
How 5-Star Reviews Are Going to Help You to Achieve Your Goals
Build Customer’s Trust & Influence Purchase Decision
Trust is a vital thing for a brand or business. If a potential customer heard about your WooCommerce store for the first time, you must make sure that your store is trustworthy to everyone.
If you have 5-star product ratings, It will push your potential customer to become your immediate customer. Interesting right? Well, it’s because a customer will always listen and believe another customer or take one another review into account.
You’re in luck if your previous customers are saying good things about your products. Most customers choose to read reviews before making a purchase. This makes reviews a part of the customer journey or the buying process.
It clearly shows how much power reviews have in engaging and influencing your customers’ purchase decisions. It’ll be helpful for you if you gather all of your positive reviews and display them on critical places of your WooCommerce store, like your homepage and landing pages.
Increase your sales
Just because reviews can influence customers massively on their purchase decisions, this also creates an impact on sale increase. When you gain your potential customer’s trust, you can convert them into actual customers.
Good reviews also help in customer retention. If your previous customers are happy then they will eventually come back and buy products from your WooCommerce store. It is a definite sign of loyalty. If you can have loyal customers, you don’t have to worry about your sales anymore.
Strengthen your brand reputation
It isn’t surprising that customers want to see what other customers have previously said about certain products or services before they buy products or get services.
5-star online reviews create trust within your customers for your brand or company. Your potential customers will look for other people’s experiences with your brand or products. This will influence your potential customers to trust your brands depending on what they saw from other people’s reviews.
Having 5-star product reviews means your products are top-notch. Which affects your brand reputation.
Understand Your Customers and Improve Your Services
Reviews let you have an idea of what your customers think about your brand, business, products, and services. Analyzing customer reviews will help you to understand what a customer needs, what products or services which satisfies them, and what you need to improve in your business.
Reviews can resolve your business issues and find opportunities that are unique to your brand. It helps you enhance positive experiences for your customers.
Improve Search Engine Optimization
Customer reviews can play a significant role in improving search engine optimization. When customers write reviews, they use popular keywords that impact ranking high SERP. For example, your customers can review your product’s name, type, and description.
This means it’s free marketing for you. This free marketing will help you to appear more on search engines, and customers who explore your brand will see positive star ratings or reviews
It is also a bonus for local businesses (if you have one) as customer reviews appear to be a major ranking factor in local searches and Google listings.
Reviews Generate More Reviews
When your business will receive online reviews, it will influence other customers to leave their reviews. The presence of several reviews in your store or products will ignite new customers to share their own experiences via reviews on a specific product or service.
This will maintain pure transparency on your WooCommerce store and in other words, you’ll get attention from customer engagement. You can even claim your product evidence or expertise by referring your reviews to your potential customers.
Optimize E-A-T Algorithm
E-A-T is an algorithm that stands for Expertise, Authority, and Trustworthiness. This algorithm makes sure that content is backed by expertise, created by an authoritative source, and as trustworthy as possible.
The more your store pages meet all of these criteria, the more likely it is to be ranked high in the search results.
Online customer reviews can get your WooCommerce store’s E-A-T a significant boost. When Google sees numerous positive reviews of your brand across multiple third-party sites, it signals to them that your brand has a good reputation.
Perfect Ways to Get 5 Star Reviews for Your WooCommerce Store
Offer High-Quality Products
Offering high-quality products are a must-thing if you want your customers to get satisfied with your products. Excellent quality products can automatically get 5-star ratings on your products.
If your products are of high quality, more customers will quickly leave you 5 star product reviews. This will also prevent future annoyances for both parties, such as returns and refunds.
So, how you’re going to do it?
Firstly you have to consult with your suppliers. This is very important if you use third-party logistics to operate your products. It is critical to do business with a reputable company.
Secondly, create a product strategy that will assist you in bringing your product vision to life while ensuring that all materials and features of your products are present.
Lastly, if you sell your own private label products then you constantly need to improve the quality.
Deliver Products with Safety Measured Packaging
If you’re selling fragile, vulnerable, single products or physical products, make sure they’re properly and safely packed.
They must be inspected before shipping. Ensures that no damage occurs prior to shipment. Always check if your products are of satisfactory quality.
If your orders get damaged in transit, it may affect their willingness to buy from your WooCommerce store. Use protective packaging to avoid this.
You can use bubble wrap, bubble bags, or other materials to protect the items inside the box. Use the appropriate box sizes for each order. This will keep the product from being thrown inside the package.
Provide Pre-sale & Post-sale Customer Service
Providing each and every necessary information in your product descriptions may not be enough for some customers. There will be some additional queries or questions from the customer’s end before making a purchase.
If they have concerns, you must listen to them patiently. This is because providing excellent customer service will influence customers to buy your products and recommend others.
How can you provide the best customer service?
First things first, make yourself available or hire employees for your support section. Respond quickly when your customers reach you. You can accomplish this by utilizing the appropriate CRM plugins, such as crisp or help scout, etc, or monitoring your emails.
You must include your phone number or email address on your WooCommerce store. This allows them to contact you immediately if they have any concerns. The goal is to make your customers feel supported while shopping online. Attend to their needs as soon as possible to make a good impression.
Make Online Shopping Convenient
Make your customer’s online shopping experience convenient, by providing offering zero difficulties while shopping. This could be one of the reasons why they will give you 5 star product reviews.
Make your WooCommerce store load faster and remove elements that are slowing it down. Make the checkout page flawless and as simple as possible. Check all the buttons and links if those work or not and set the fonts that are easy to read. Remove any broken product images or product videos.
If your store has any issues that prevent your customers from completing their purchases, it will have an impact on your sales and customer experience. Take proper measures and be proactive to avoid such circumstances.
You can perform a regular site check-up to ensure that everything is working properly. This will provide them with a smooth online shopping experience.
Make It Easy to Leave Reviews
Customers may not have enough time to leave a review for your products or service if it takes longer than a minute.
How do you do it?
You can send your customers emails by attaching a link to the review page. Alternatively, you can include the actual review form in the email so they don’t have to leave the page to provide feedback.
You can use a star rating system to make it easier for customers to indicate their shopping experience if you want to get 5-star review ratings.
Customers appreciate star ratings because they can quickly make a decision by viewing and clicking on the stars. They don’t have to type a few sentences and save a minute to leave reviews.
Ask for Reviews
Is it wrong to ask for a review? Well, not exactly. The point is, how can you expect 5 star product reviews if you don’t ask for them in the first place?
Some customers forget to leave feedback after receiving their orders. They’re probably too busy after receiving the products to think about it. However, if you remind them, they will eventually leave reviews.
You can accomplish this by sending a follow-up email after they have received their orders. So that they don’t feel obligated to do it, ask them politely. Make sure that you already have email templates ready for these.
You can also include a note in their package encouraging them to leave reviews or post your products on social media. Another option is to have a dedicated page or button where customers can leave feedback.
The main thing is, there is nothing wrong with asking for reviews. They will help them make your WooCommerce store more trustworthy.
Offer Privileges on Reviews
Privileges don’t have to be extravagant all the time. It will, however, encourage more customers to leave reviews.
You can provide them with exclusive discount codes, coupon codes, or a percentage off their next purchase. You can also implement a point system in which they earn points for each review they provide. Customers appreciate good deals that allow them to save money and this is an excellent way to do so.
If you think about it, this is a win-win situation because you get reviews and increase your sales while they get discounts.
How to Respond to Positive Reviews
Getting positive online reviews on your WooCommerce store has become an important part of marketing your business online. Getting positive reviews from your customers is an achievement. This is why responding to those reviews in the first place is important.
Responding to positive reviews shows that you don’t take your customers for granted. Always reply at once and thank your customers sincerely. It is also a perfect time to invite them to like your social media pages or introduce an existing promo. When replying to positive reviews, make sure to reply quickly. Try to make it short, stay humble, etc.
You can also share your positive reviews. If a customer left a positive review on your store, then you can share it on your social media platforms. It is an effective method to let others know how effective your products and services are and how your brand can help people.
How to Respond to Negative Reviews
It’s universal that you can’t make everyone your happy customer with what you have on your online store. Hence you’ll receive negative reviews. It might be disappointing or demotivating for you but still, you have to respond to those negative reviews too.
Remember, you can bring something positive out of negative things. Similarly, your responses to negative reviews might bring something positive to your WooCommerce store.
First of all, check carefully if the review or complaint is valid. If it’s not a valid comment or review, don’t reply but keep track of the username or account.
Do more research and see if they’re spreading false information on other websites or places as well. If you see a valid issue then you can postmortem the issue. Respond promptly, preferably within 48 hours. Put together a plan of action and discuss it with your team. Apologize, show empathy, and let your customers know that you understand what they’re saying.
Create a mindset to take responsibility. Never give excuses, except when they require an explanation. Resolve the issue quickly and properly. If it needs to be taken offline, request a customer’s number and resolve it professionally.
Give them compensation. Offer a money-back or a free product or service in return. If you have resolved the issue, ask the reviewer to edit their rating or the review.
Customers have great expectations for their orders. And for them to give you 5-star reviews, you need to live up to their expectations. But if you implement any of these tips, it will not be as challenging anymore. You’ll get more 5 star product reviews from your customers.
Getting 5-star ratings from your existing customers will urge new customers to buy from you. Just remember to always put your customer’s needs above because they can make or break your business.
Although, It’s not a one-time thing. Once you get a 5-star rating, it doesn’t mean you’ll stop there. You need to maintain that rating. Why? To build an excellent brand reputation and increase retention. So, make sure that you’re giving them a seamless experience while shopping on your WooCommerce store.